EXTRA EXTRA, read all about it…. Merch by Amazon is coming to European shores, and it’s coming soon.
Yes, we’ve just found out the news we’ve all been waiting for with a few selected accounts who have been given access to UK and DE merch.
It seems like selected accounts (most likely the highest tiers) are having some of their designs migrated to the European Merch Markets.
How Can You Take Advantage of European Merch by Amazon?
My best advice to you would be to start beefing up your accounts with European specific designs so that you can get first movers advantage.
There will be competition out there already, but most of these designs will be Fulfilled by Merchant only, and I’m pretty sure that Merch by Amazon shirts will get an extra boost in the search results ahead of these other shirts.
The market is wide open for anyone who has access to it at the moment and will be a lot less saturated than the US market and there are heaps of design ideas that you could start working on.
Think about:
- European politics
- Funny phrases only common in Europe
- European food and drink
- European Music, Film, Theatre
- Any cultural nuances related to the country
The list is really endless! Just remember to make sure you check everything for trademarks, which in some countries like Germany can be as fierce as in the US.
Why is this such Good News?
As an Englishman it is quite hard to fully understand the cultural intricacies of other countries as far away as the States, which have a unique culture, heritage and humour. Now that the market is a lot closer to home, we have an opportunity to use our knowledge of the market and culture to drive more sales to our accounts.
There is so much negative press with Merch at the moment about how saturated it is, so hopefully this move as long as a move for Amazon to broaden the range of products that it offers, will really level out the playing field and make it a more financially rewarding experience for sellers who are currently struggling.
Local Merch in Europe?
The other thing that should be exploited as soon as possible is the local merch method, which people like Mike Gual have been so successful with in the States.
I’m not 100% sure whether this technique would work in the UK in particular as I would argue that consumers are a lot more sceptical of offers and promotions than they are in the States and would be less willing to wear Tshirts branded with a local Pizza Restaurant than over there, but there is surely an opportunity to do something using this type of approach as well.
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